Digital Transformation |
Consultant, Coach, Trainer
Welcome
My mission is to drive revenue growth through Digital Transformation for businesses of all sizes. Transforming products into services, I’ve a passion for innovation and a track record of successful delivery. I'm here to guide you through the ever-changing digital landscape.
Transforming Products into Services
Transforming physical products into continuous service revenues (Product-as-a-Service) lies at the heart of my targeted Digital Transformation consulting services. Helping you avoid the pitfalls of Digital Transformation where the term is little understood or loosely defined. Enabling you to plan and deliver growth, by connecting your products to the Internet of Things (IoT) to amplify their value and extend the reach of your expertise and support through digitally enabled services.
Business Strategy to Solution Execution
Partnering together we'll help you formulate your Digital Transformation Strategy and guide you through Execution. Envisioning the future and a clear plan to get you there. Mapping your core business to identify strategic opportunities where Digital both protects and increases your company's revenue and margin growth potential. Using deep domain knowledge of industrial and manufacturing service models combined with digital, to help you scale with the right technology, organisation, and support model design. Enabled by the expertise and experience that comes from delivering major transformation programmes.
Case Studies
Watch the case study videos below to see how partnering with businesses we've achieved transformational growth through digital and services. From visionary strategies to technical and operational execution.
Services | Navigate the Digital Transformation Terrain
Choose from…
Pathfinding services answering your critical questions on business, solution, technical, and operational challenges.
Or
Custom designed solutions to suit your project or programme needs.
Business Strategy
Better, built on what you do best
01
Business Growth Outlook |
Lay the foundations to plan your future revenue and margin growth through Digital.
Understand the business impact of Digital and Emerging trends -upside and downside risks- on your revenue growth ambitions. By outlining your sales mix by market segment (product, market, industry etc.) and overlaying the market growth outlook with emerging digital trends, we'll partner with you to project your core business revenue versus your targeted growth. Understanding where you are today versus where you want to be.
02
Business DNA Audit |
Re-imagine how to capitalise on your current and future markets through Digital.
Leading workshops, together we'll define your business's core competencies to uncover your overall market potential. Enabling you to define what makes your business different and better, and the Digitally enabled revenue and margin growth opportunities it creates both today and tomorrow.
03
Close the Growth Gap |
Accelerate growth, whilst minimising risk through Digital.
Together we'll produce a prioritised Roadmap for your Digital Transformation. Charting Product, Market and Digital development, to maximise sustainable growth and minimise risk. Building upon and extending your existing capability, starting with your core products and markets, evolving to business transformation. All the way to supporting you in identifying in-organic growth, through a combination of strategic partnerships and acquisitions.
Solution Execution
Targeted and scalable, tailored to your markets and customers
01
Organise for Growth |
Design the team to kick start your journey
The design of your core Digital team is critical to driving your Digital Transformation. Partnering with you, we'll design the team from product and business development to operational support. Laying the foundations for effective execution and helping your Digital team navigate the many challenges ahead.
02
Design for Growth |
Monetise Winning Services through value added design
Understand why, where and how digital adds value to your business, and the options to monetise new winning services. Partnering with you, we'll work to understand your business's products, applications, users and service maturity, to formulate targeted solutions for your customers. Mapping critical pain points and opportunities to deliver enhanced user experiences through the application of IIoT and Digital technologies.
03
Technology for Scale |
Make the right technology choices aligned to your target customers.
IIoT, AI and Digital technologies have a common core, but offer hundreds of different combinations dependent upon the customers needs. Partnering with you, we'll formulate clearly defined requirements (user journeys, use cases and user stories). Enabling you to navigate the maze of technologies to select the right designs for your markets. Helping you make the right choices on when to build, buy or partner to deliver your Digital Solutions.
04
Organise for Scale |
Design the team to drive scale
Execution at scale is the cornerstone of success. Partnering together, we'll help design your organisation for scale. From Hub and Spoke organisational designs embedding Digital expertise and capability close to your customers, to transitioning digital to business as usual within your operations. Enabling your traditional product and service teams through to sales and supply to embed digital into their everyday roles.
05
Brand for Impact |
Develop the Digital Brand aligned to your company positioning.
Determine whether to augment your current brand or create a new digital identity. Partnering with you, we'll use heritage in marketing, branding, and business strategy to help you formulate the right brand positioning for your digital offering. Analysing and understanding your brand heritage, and launch campaign objectives, to communicate targeted solutions that connect with your customers.
Team Augmentation
Generate Team Synergies
For most companies, Digital Transformation is a journey into the unknown. Big challenges raise big questions for your teams. With 4 major business transformations, successfully executed (strategy to operational implementation) we'll partner to help you navigate and answer those questions with confidence.
01
Coaching
Enabling your Digital team to build the skills to develop and successfully deliver your Digital Transformation. From leadership to delivery teams. Helping them to improve their ability to formulate a transformation strategy, through to designing, scaling and monetising your technology solution.
02
Mentoring
Supporting your Digital team to navigate the big challenges. From strategy formulation to operational execution. Answering big questions like; How do I choose the right strategy? Which developments should I prioritise? How do I ensure my solution can scale? Which technology should I select? How do I engage the business? How do I monetise the offering?
03
Training
Bespoke training targeted to your company's specific needs.
04
Leadership
Interim management enabling you to kick start or close gaps in your Digital transformation.
Articles
To help you to unlock your business's growth potential and the power of Digital, the following articles were written in partnership, and reviewed by, world-leading experts in Strategy and Digital. Read on to learn more...
How to do IoT: From Dream to Reality
To help get you started connecting your products, this guide captures lessons learnt from connecting industrial products –both good and bad – and from being part of IoT pioneering Groups like Microsoft’s Industry Leaders Programme. This 3-part guide provides you with insights which can help move your IoT strategy from dream to reality.
Executive Testimonials
Geetha Dabir
CTO Weir | Cisco | Intel
Named as one of the 25 most powerful women in engineering and technology by news organisation Business Insider.
Alasdair’s contribution to strategy, product management, and marketing was key to Weir’s Digital Transformation strategy and successful delivery. I would recommend Alasdair to any technology leader wishing to unlock their business’s growth potential."
Professor Malcolm McDonald Best selling author | World leading authority on Strategic Management
Alasdair has a depth of marketing knowledge. He is not only a great practitioner but would also grace the ranks of the scholarly community.
Keith Grassi
VP Digital Product Management | Weir | GE Power | Microsoft
Alasdair is a seasoned professional with highly developed skills applicable across many market segments. He would bring value to any organization looking to deliver Digital Transformation with his core skills in strategy, product, marketing, and excellence.
About
Expertise | 20 years’ experience in leading industrial companies, accelerating businesses revenue growth and digital transformations from inception to execution.
Track Record | Enabling small operating companies to billion-dollar global operations achieve millions of dollars in revenue growth, transforming their products into services.
IIoT Specialist | Technology expertise from being at the forefront of IoT. An original and long-standing member of Microsoft’s groundbreaking IoT Industry Leaders Group.
Experience Driven Digital Transformation | Executed end-to-end digital and business transformations. Delivering results, not just advice.
Individual Attention | When you work with me, you get tailored solutions and my undivided attention. No layers of bureaucracy and no inexperienced junior partners.
Results, Not Buzzwords | Focused upon real business outcomes —increased efficiency, revenue growth, and customer satisfaction.